|Offered by: St. Xavier’s College
(An Autonomous College under Calcutta University)
This course is designed to introduce Integrated Marketing Communications
(IMC) focusing on Advertising, Media and Creative Industry. The
emphasis will be on the role of advertising and other promotional mix
elements in the integrated marketing communications program of an
organization. Attention will be given to the various IMC tools used in
contemporary marketing including advertising, direct marketing, Internet and
interactive marketing, sales promotion, publicity and public relations. We
will examine the process by which integrated marketing communications
programs are planned, developed and executed as well as the various factors
and considerations that influence this process. We will also consider the
environment in which IMC programs including the impact of regulatory,
social, and economic issues.
- All students receiving a passing grade in the
class will be able to demonstrate a clear understanding of the basic
concepts of integrated marketing communications as well as to display
knowledge of key marketing communications components.
- Students will have fundamental understanding
of what it takes to work in Marketing Communication and include
integrated marketing communication as part of the management function.
The course is divided into two semesters.
||Module 1 – Principles of
||Module 6 – Brand & Branding
(Product and Corporate Branding)
||Module 2 –
Principles of Marketing
||Module 7 – Advertising and Promotion
||Module 3(a) – Consumer Behavior and
||Module 8(a) – Direct Marketing and
|Module 3(b) - Market Research
8(b) - Rural Marketing
||Module 4 – Advertising and Creativity
||Module 9– Media
|Module 5-Creative Project
||Module 10-Internship Projects
Completion of two media project/Internship is
mandatory for the course.
Note - The said course is a 32 credit course where one credit is equal to 8
PGDIMC offered by St. Xavier’s College is an Industry integrated course.
We maintain close links with the IMC professions. This allows us to create
opportunities for the students to meet representatives from industry and
enable you to learn from their experiences and build suitable relations.
Forums we provide include talks by industry experts and careers workshops
delivered by guest speakers.
A major portion of the course content is in the form of case studies
presented by industry experts.
Students enrolled with PGDIMC gain direct experience through a field-project
based assignment. This provides an opportunity for graduate students in IMC
to apply theoretical classroom learning to a specific task in a workplace
Completion of three to four weeks of industry internship/media project is
mandatory for the course.
Candidates who have completed a three years bachelor’s degree course in any
discipline from a recognized university. Candidates appearing for their
qualification/awaiting results are also eligible to apply. However, they
will have to submit the proof of their eligibility at the time of interview.
|Course commencing from
||Mon, Tue, Wed, Fri (6pm – 8pm)
Special classes if necessary on Saturday (5pm-7pm) or any other
working day if necessary.
Diploma will be given after the successful completion of both the semesters.
75 % attendance is compulsory. This being a professional course, there shall
be no waiver of attendance. Students, who have less than 75 % attendance
without a medical or emergency excuse approved by the college authority,
shall not be allowed to take the final examination.
- Submission of registration forms.
- Forms are available at Room No. 7, St. Xavier’s College (11am – 7pm)
or may be downloaded from the website
- Form Registration Fee of Rs.200 to be paid while submitting the
- Last date for submission of forms – 20th June, 2013
- Short listed candidates to be invited for personal interview.
- All original testimonials to be bought at the interview for
- Selected Candidates will have to take admission by filling up
Admission form and Payment of Fees.
Click here to download registration form
Payment of fees:
- The course fee to be paid in three installments.
- The 1st installment of Rs.25000/- is to be paid at the time of
admission. 2nd installment of Rs.10000/- is to be paid by 15th
September, 2013 7th January 2014.
- Fees can be paid by cash/Demand Draft/Pay Order.
- Fees in cash are to be paid at the counter of the Syndicate Bank on
the college premises from 9am. to 1pm. (weekdays), 9am. to 11am
(Saturdays) [please attach a photocopy of the paid Bank Challan with the
- Demand Draft/Pay Order for Course Fees to be prepared in favour of
St. Xavier’s College, payable at Kolkata [please write your Name &
Course reverse side of the Demand Draft/Pay Order and also keep a
photocopy of the Demand Draft/Pay Order]
|Last date for registration
||20th June, 2013
|Short list of candidates for Personal Interview (1st
||25th May, 2013
|Personal interview of Short listed candidates (1st
||8th June, 2013
|Short list of candidates for Personal Interview (2nd
||24th June, 2013
|Personal interview of Short listed candidates (2nd
||29th June, 2013
|Admission list of selected candidates
||2nd July, 2013
|Last date for admission and payment of 1st
installment of fees
||6th July, 2013
|Course commences on
||15th July, 2013
Note: Vacant seat, if any, will be filled up from the Waitlisted
candidates. Any such 2nd list will be displayed on office notice board on 8th
July, 2013 and the last date for admission from this list will be 10th